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Step inside our digital experience lab where brand storytelling, data, and operations blend to design the next chapter of dining.
The Immersive Food Experience (IFE) is our house of apps—each tailored to a brand, fuelled by one modular platform. The result: launch velocity for new cuisine formats, consistent brand love, and ops harmony across channels.
Each flagship brand has a dedicated app surface and micro front-end while sharing a common design language, analytics backbone, and identity store.
Feature squads can launch A/B tests, loyalty experiments, and merchandising pilots within days thanks to reusable templates and automated QA flows.
Unified configuration keeps pricing, menu drops, store hours, and geofencing consistent across mobile, kiosk, call centre, and aggregator channels.
Dedicated cross-functional pods (product, design, data, operations) co-create in the IFE lab. Store simulation rigs and rider dashboards let us test ordering, cooking, and delivery choreography before rolling out nationally.
Average brand launch cycle
Platform uptime SLA
Swap these placeholder metrics and copy with the latest numbers when your live dashboards are ready.
Each of these tiles represents a live brand surface powered by IFE. Replace the copy below with production stats, screenshots, or case studies once you go live with your latest release.
Personalised pizza playbook with AI-led product recommendations and 20 minute delivery promise.
Hot and crispy fried chicken journeys with add-on bundles, heatmaps for kitchen planning, and geo-driven CRM nudges.
Immersive Indo-Chinese menu explorer featuring chef stories, AR plating previews, and festival-driven menus.
Signal-based beverage personalisation, bean subscriptions, and location aware barista assist dashboards.
Aggregator storefronts, owned channels, and partner platforms stay in sync through the IFE integration layer. Add or edit partners here as your network evolves.
Immersion labs replicate the full journey—from app onboarding to store handover—so that prototypes reflect real-world friction.
Telemetry across apps, kiosks, and web flows feeds a shared observability layer. Teams can trace drop-offs and optimise without code restarts.
Kitchen display systems, rider apps, and CRM triggers all sync with the guest experience to keep SLAs predictable at scale.
Showcase the wins you care about—growth, efficiency, or delight. Swap the placeholder numbers once your analytics stack is wired in.
Cheesy Rewards unifies earn-and-burn journeys across Domino's, Popeyes, and Hong's Kitchen with real-time balances and gamified tiers.
12M+ active membersFrom flavour pairings to pricing ladders, squads ship hypotheses safely—backed by guardrail metrics and automated rollback plans.
200 bps average uplift per sprintNative apps, progressive web apps, kiosks, call centre consoles, and aggregator storefronts run on the same asset library and brand DNA.
400+ citiesShare what is brewing next inside IFE. These placeholders mirror the innovation roadmap captured in the design deck.
Gesture-friendly ordering experiences with adaptive UI for malls, highways, and compact counters.
AI powered cravings graph that maps daypart, weather, and local events to surface right-time menu stories.
Conversational agents for smart speakers and connected cars to keep orders flowing hands-free.
Replace with production renders, numbers, or launch dates as they get locked.
Spotlight the leaders and squads turning concept sketches into omnichannel experiences. Swap the profiles below with the people championing IFE in your organisation.
“The Immersive Food Experience is our sandbox for calibrating delight. We co-create with guests, store teams, and partners every single sprint.”
“The platform lets us launch a new brand surface in weeks—not quarters—without compromising performance or governance.”
